Tech

The case against Threads

Kye Fox

Aug 5, 2024 — 2 min read

"When someone shows you who they are, believe them the first time." - Maya Angelou

It's the same case made against Twitter, Facebook, Instagram, and every other profit-focused social media silo. And every time, the case is right.

I'm going to call it Facebook, not Meta, because they're likely to change the name again once Zuckerberg finally accepts the VR play is a failure.

Facebook showed us who it is with the lie of video's supremacy.

Facebook showed us who it is when you had to pay to reach people who followed your Facebook page.

Facebook showed us who it is when it forced a pivot to video again with Reels on Instagram, forcing photographers to become videographers or suffer obscurity.

There will come a time when you can no longer reach people on Threads without buying ads. This is the way of capital-driven social media. It happened on Facebook. It happened on Instagram. It happened on Twitter.

And it will happen on Threads.

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